2025 Hotel email marketing strategy: Monthly tips for success

How do you see 2025 panning out?

How about a fully booked hotel, an inbox flooded with inquiries, and your campaigns driving more direct bookings than ever? Sounds good? Shifting share away from OTAs to impact your bottom line is always a welcome addition!

Let’s make it happen. And it all starts with establishing your email marketing calendar for 2025.

Email marketing is expected to drive $17.9 billion in revenue in 2027. It is an important channel for connecting with guests and boosting direct bookings. A solid email marketing plan can help you reach the goals on your 2025 vision board.

We’re here to ensure that you navigate complexities and succeed in 2025. That’s why we created the 2025 Hotel Email Marketing Calendar – packed with monthly best practices, campaign examples, and key dates.

Whether you’re promoting winter getaways, leveraging summer peaks, or tapping into local cultural events, this calendar gives you a strategic roadmap to create timely, engaging email campaigns.

Best practices for your 2025 email marketing calendar

Ready to elevate your email marketing? Let’s dive in with the best practices to keep your campaigns fresh—and your bookings flowing!

1. January: Start the year strong with engaging New Year promotions

Ah, January. Everyone’s ready to tackle their new year resolutions, including travel plans!

It’s the perfect time to align your email marketing campaigns with winter vibes and exciting food & beverage (F&B) collaborations. Set the tone for a successful year by sparking excitement for what’s to come. Plus, it’s a great opportunity to follow up with guests who engaged with your December 2024 campaigns but didn’t hit ‘book now.’

Campaign ideas:

• New Year’s special offers: Tap into those fresh-start vibes with wellness retreats, spa packages, or fitness-focused stays. Offer exclusive January-only discounts or limited-time deals to drive early bookings.
• Winter dining & events: Highlight your winter-inspired menus or cozy dining experiences. Think seasonal dishes, winter cocktails, or indoor events that make guests want to warm up at your hotel.
• Collaborations: Get creative! Team up with local businesses, influencers, or events to offer unique experiences. Show off the best your destination has to offer and make your property the go-to base for guests.

Tip: Messaging like “Start 2025 Right” or “Kick Off the New Year with a Fresh Stay” can really resonate with guests who want to keep their resolutions.

Visual Ideas:

Use vibrant winter imagery—snowflakes, cozy interiors, hot beverages, and stunning winter landscapes if that’s appropriate to your location. A fresh, crisp, visual approach will match the feeling of a new year beginning.

2. February: Fall in love with romantic getaways and Valentine’s Day promotions

February is the month of love, and your email marketing should be no different.

This is your chance to create irresistible romantic experiences that will have couples swooning over your hotel. Think cozy retreats, exclusive Valentine’s Day packages, and sweet deals for couples looking to escape for a romantic getaway.

But don’t stop there—love is for everyone! Target Galentine’s Day celebrations (Valentine’s day with your girlfriends), family getaways for couples with kids, and even “just because” romantic escapes.

It’s also an excellent opportunity to tap into those early spring getaway plans or upcoming anniversaries. No matter the type of love, February is about creating memorable moments.

Campaign ideas:

• Valentine’s Day specials: Create exclusive romantic packages, including dinners, spa treatments, and room upgrades. Offer limited-time deals to make couples feel special and motivated to book.
• Romantic getaways: Highlight weekend packages with unique excursions like sunset cruises, wine tastings, or private tours. Emphasize relaxation, romance, and making unforgettable memories.
• Special dining experiences: Feature candlelight dinners, champagne toasts, or a luxurious five-course tasting menu. A little indulgence goes a long way in attracting those in the mood for romance.

Tip: Use messaging like “Fall in Love with Our Romantic Getaways” or “Treat Your Special Someone to the Ultimate Escape” to capture the attention of guests looking for the perfect Valentine’s Day experience.

Visual Ideas:

Opt for romantic, warm imagery—candlelit dinners, couples enjoying stunning landscapes, or cozy hotel suites. Play with reds, pinks, soft lighting, and luxurious touches to create that perfect, love-filled atmosphere.

3. March: Spring into action with St. Patrick’s Day promotions and seasonal offers

March is the month of renewal, with the arrival of spring and celebrations like St. Patrick’s Day. Refresh your email marketing, offering special promotions and seasonal events. Highlight your hotel’s spring experiences— fresh menus, outdoor activities, or a St. Patrick’s Day celebration. And don’t forget to keep your messages light and playful—March is about welcoming the new season with excitement and joy!

New events, menus, or services? Here’s your chance to update guests on events in and around your property in March. Let your audience know what to look forward to as the season changes.

Campaign ideas:

• St. Patrick’s Day specials: Create a festive atmosphere with St. Patrick’s Day-themed events, from Irish whiskey tastings to live music and themed dinners. Offer exclusive deals for guests looking to enjoy the festivities in style.
• Spring break getaways: Target families, young travelers, and groups with special spring break offers. Think family packages, group discounts, or exciting outdoor activities like hiking, beach trips, or city tours.
• Seasonal experiences: Showcase spring-specific activities like garden tours, outdoor dining, or spring wellness packages (think yoga retreats or spa days). These can be great for those looking to relax and recharge after a busy winter.

Tip: Use messaging like “Spring into Savings” or “Celebrate St. Patrick’s Day with a Stay to Remember” to capitalize on both the seasonal shift and the excitement of March holidays.

Visual Ideas:

Embrace the brightness of spring—think vibrant greens, outdoor scenes, and fresh flowers. Use imagery of lively St. Patrick’s Day parades, blooming gardens, or guests enjoying outdoor experiences.

4. April: Celebrate spring, local events, and Earth Day with fresh campaigns

When you start seeing colors on the trees and flowers blooming, that’s your sign—April is here!

Highlight your hotel’s connection to local events, sustainability, and seasonal experiences. From Easter celebrations to Earth Day initiatives, there are plenty of opportunities to tap into what guests are excited about. Showcase your eco-friendly practices, promote local festivals, and offer seasonal packages that take full advantage of the warmer weather and fresh vibes.

For those seeking a refresh, focus on nature-inspired experiences or wellness offerings designed to help guests recharge.

Campaign ideas:

• Easter celebrations: Offer Easter brunch specials, family-friendly packages, or egg hunts for the little ones. Promote your hotel’s unique Easter offerings, from chocolate-themed events to spring-inspired cocktails or even Easter weekend getaways.
• Local events & festivals: Highlight nearby festivals, concerts, or cultural events that guests can enjoy during their stay. Consider creating packages that tie into these happenings—think an art show, food festival, or outdoor concert.
• Earth Day initiatives: Take advantage of Earth Day to promote your hotel’s sustainability efforts, but make sure your messaging is genuine. Guests are looking for hotels that truly align with their environmental values, so highlight your eco-friendly amenities, green certifications, or sustainable travel packages—but avoid greenwashing. Be transparent and showcase real, measurable actions like energy-saving initiatives or waste reduction programs. Authenticity builds trust and attracts eco-conscious guests.

Tip: Messaging like “Celebrate Spring with Us” or “Go Green This Earth Day” will resonate with guests looking for both seasonal and eco-friendly experiences.

Visual Ideas:

Use vibrant, fresh visuals that showcase the beauty of spring—think blooming flowers, sunny outdoor spaces, and guests enjoying local events. For Earth Day, incorporate imagery of nature, eco-friendly practices, or the surrounding environment that guests can explore and enjoy.

5. May: Kick off the season with sunny getaways and family-friendly packages

May is the unofficial start of summer, and your email marketing should reflect that sunny excitement. This is the time to showcase your hotel’s summer offerings—whether that’s special discounts, fun family packages, or promotions designed to take advantage of the upcoming warmer weather. Whether you’re targeting families looking for a break or couples seeking a relaxing weekend escape, now’s the time to highlight how your property is the perfect summer destination.

Use this time to encourage early bookings for summer vacations as guests begin planning their longer stays and seasonal adventures.

Campaign ideas:

• Sunny getaways & summer deals: Offer early bird discounts for summer bookings or create packages for guests looking to enjoy the first signs of summer. Think about weekend getaways, beach packages, or fun city breaks that take advantage of the warmer weather.
• Family packages: Target families looking for summer vacations by offering family-friendly deals. These can include discounted rates for kids, free meals for children, or complimentary tickets to nearby attractions. Highlight family activities like outdoor adventures, swimming pools, or kids’ clubs.
• Summer-ready amenities: Showcase your hotel’s summer amenities—whether that’s a rooftop bar, outdoor pool, or beautiful garden space for al fresco dining. These elements are especially enticing as guests prepare for warmer weather.

Tip: Use messaging like “Hello Summer!” or “Make a Splash this Summer” to tap into the excitement of the season. Play up the idea of sunny, stress-free escapes.

Visual Ideas:

Bright, summery visuals work wonders—think beach scenes, poolside relaxation, outdoor dining setups, and families enjoying time together. Play with vibrant colors like ocean blues, sunny yellows, and lush greens to convey the warmth of the season.

6. June: Dive into summer with family vacations, special packages, and extended stays

The sun is shining and so should your email campaigns!

June marks the official start of summer, and your email marketing should reflect the season’s vibrant energy. As families, vacationers, and long-stay travelers begin planning their summer getaways, this is your chance to highlight everything your hotel offers for the peak season. From extended stays to family vacation packages, June is all about relaxation, adventure, and creating lasting memories. Whether promoting special discounts for families or spotlighting local summer activities, now is the time to drive those bookings.

Campaign ideas:

• Family vacation packages: Offer special rates for families with kids. Include extras like free kids’ meals, discounted tickets to local attractions, or family-sized suites. If you have kids’ clubs or unique family activities (think scavenger hunts, arts & crafts, or poolside games), don’t forget to highlight those.
• Extended stay discounts: As summer rolls in, many guests are looking for longer stays. Offer exclusive rates for those booking a week or more. This can apply to families who need a getaway, digital nomads, or couples seeking a leisurely escape.
• Summer activities & events: Show off your summer amenities and experiences! From BBQs and outdoor movie nights to nearby hiking trails, boat rentals, or beach access, make sure to highlight all the exciting summer activities your hotel offers. If your property is hosting any summer events, now’s the time to shout about it.

Tip: Use messaging like “Make the Most of Your Summer” or “Create Memories that Last” to inspire your guests to book their perfect summer getaway. These words tap into the idea of fun, relaxation, and family bonding—perfect for the season.

Visual Ideas:

Think of images that scream summer—sunshine, beach scenes, kids splashing in the pool, families on adventures, and relaxing outdoor spaces. Bright, vibrant visuals with an emphasis on outdoor fun, sunny weather, and happy guests will make your campaigns stand out.

7. July: Make waves with summer adventures, beach getaways, and outdoor fun

The heat is on, and so are your summer campaigns.

July brings the peak of summer—sunshine, adventure, and relaxation. Guests are fully immersed in vacation mode, eager to book their next getaway. Whether they’re planning beach holidays, poolside retreats, or adventure-filled experiences, now’s the time to make your email campaigns as exciting as the season.

If your hotel is near the coast, mountains, or outdoor attractions, this is an ideal opportunity to showcase those outdoor experiences. From water sports to hiking trails, July is all about sun, fun, and exploring the great outdoors. Position your hotel as the ultimate summer playground.

Campaign ideas:

• Beach & poolside getaways: If your property is near a beach or has an incredible pool, let your guests know! Offer special packages that include beach access, cabana rentals, or poolside cocktails. Make sure to include fun, exclusive perks like free beach towels or beach kit rentals (think snorkels, paddle boards, or beach umbrellas).
• Adventure & outdoor activities: Target guests looking for a little more excitement with packages that highlight local outdoor adventures like hiking, biking, water sports, or even summer festivals and outdoor concerts. Create offers around these activities to attract those seeking an active, adventure-filled summer.
• Summer events & promotions: Make sure your hotel’s summer events (BBQs, outdoor movie nights, or rooftop parties) are front and center. If you’re hosting any seasonal promotions—like discounts for longer stays or group bookings—now’s the time to push them.

Tip:

Use messaging like “Make a Splash this Summer” or “Catch the Summer Vibes” to get your guests excited about everything they can experience at your hotel. These phrases tap into the fun, carefree energy of July and inspire action.

Visual Ideas:

Vibrant, sunny imagery is a must. Think sun-kissed beaches, poolside relaxation, adventurous hikes, and fun-filled outdoor activities. Showcase guests enjoying their time outside, from sunset walks on the beach to family bike rides and evening outdoor dinners.

8. August: Keep the summer magic alive with refreshing experiences and hot-weather getaways

The days are hot, the nights are long.

August is when summer is in full swing, and guests are soaking up the final days of sun. It’s the perfect moment to remind them that there’s still plenty of summer fun left to be had. Whether they’re coming for one last getaway, a refreshing beach retreat, or simply seeking a cool drink by the pool, your email campaigns should keep the summer spirit alive and strong.

This month, focus on keeping guests engaged with hot-weather promotions, seasonal collaborations, and refreshing experiences that highlight everything your property has to offer during these sunny days. Think cool cocktails, special summer menus, and partnerships with local businesses that enhance the guest experience.

Campaign ideas:

• Summer cocktails (or mocktails) & poolside relaxation: Feature your hotel’s summer drink menu, from tropical cocktails to ice-cold mocktails. If you have a pool, emphasize poolside service, beach bars, or rooftop terraces where guests can relax and enjoy the ultimate summer vibes.
• Summer collaborations: Partner with local restaurants, shops, or influencers to create exclusive offers. For example, collaborate with a nearby vineyard for wine tastings or a local spa for rejuvenating summer treatments. These partnerships not only attract guests but elevate their overall local experience.
• Staycation offers for locals: Many people are looking for a quick getaway in August. Target locals with staycation promotions to encourage them to unwind close to home. Offer exclusive benefits like late checkouts, discounts on dining, or complimentary spa treatments to make their stay even more tempting.

Tip:

Messaging like “Savor the Last Days of Summer” or “End Your Summer in Style” will tap into that “last chance for a summer escape” mentality, motivating guests to book before the season ends.

Visual Ideas:

Use vibrant visuals that scream “summer fun!” Think refreshing drinks by the pool, guests lounging in sunny spots, beach sunsets, and outdoor dining. Choose light, breezy colors like ocean blues, golden yellows, and soft greens to evoke the carefree, relaxed feeling of August.

9. September: Embrace the season shift with Back-to-School deals and fall experiences

The leaves are starting to change, and so should your email campaigns. September marks a shift in the seasons, and it’s the perfect opportunity to adjust your messaging to capture the last of the summer crowd while attracting guests looking for a cozy fall escape. As families settle back into school routines, there’s a rise in short weekend trips, romantic getaways, and “empty nester” vacations.

It’s also the time to highlight seasonal experiences like fall menus, cooler weather activities, and the beauty of your local area as it transitions into autumn. This month, use your email campaigns to tap into both nostalgic summer vibes and the anticipation of the fall season.

Campaign ideas:

• Back-to-School deals: Offer promotions targeting parents and couples who are looking for a quick break once their kids are back in school. Think about weekend getaways or “empty nester” specials that appeal to guests with more flexibility in their schedules.
• Fall experiences & packages: Start to highlight fall activities like hiking, wine tasting, or scenic drives. Offer packages that emphasize the beauty of the fall season—romantic weekend escapes, outdoor adventures, or fall foliage tours.
• Seasonal dining & cocktails (or mocktails!): Feature your property’s fall menu or special seasonal cocktails. Whether it’s a cozy dinner with a seasonal twist or a warm drink by the firepit, your guests will love a taste of fall as the weather cools down.

Tip:

Messaging like “Fall in Love with Fall Escapes” or “It’s Time to Treat Yourself to a Cozy Getaway” will inspire your guests to book that first autumn retreat.

Visual Ideas:

Start showcasing the early signs of fall—crisp air, falling leaves, cozy fireplaces, and warm, rich colors. Think about rich reds, oranges, and browns, as well as images of couples or friends enjoying outdoor activities, sipping warm beverages, or experiencing the changing landscape.

10. October: No tricks, all treats for your guests

Well, maybe one: The only trick this month is how many ways we can surprise your guests.

October is when fall truly comes to life—and so do your email campaigns. Infuse a little spooky fun and cozy charm into your promotions. From Halloween-themed getaways to scenic autumn retreats, October offers countless ways to attract guests looking to embrace the beauty of fall.

Get creative with spooky promotions, seasonal dining experiences, and exclusive fall packages that embrace the changing weather and festive mood.

Campaign ideas:

• Halloween-themed getaways: Create spooky packages that cater to guests looking for a Halloween escape. Offer fun events like haunted hotel tours, “spooky stays” complete with eerie decor, and Halloween parties with themed cocktails and treats. A special Halloween dinner with a ghoulish twist will have guests flocking to your property.
• Fall foliage & scenic getaways: If your location is known for beautiful autumn colors, promote packages that highlight scenic drives, fall hikes, or nature walks. Offer “leaf-peeping” packages where guests can enjoy the stunning fall foliage while cozying up in your hotel.
• Seasonal dining & cocktails (or mocktails!): Fall menus are a must! Highlight seasonal dishes and warming drinks, like pumpkin soups, apple cider cocktails, and cozy fireside dinners. Let your guests indulge in the flavors of autumn with a special tasting menu or themed dinner for Halloween.

Tip:

Messaging like “Get Cozy with Our Fall Escapes” or “Celebrate the Spooky Season with a Halloween Getaway” will tap into the spirit of the season, drawing in guests looking for both relaxation and spooky thrills.

Visual Ideas:

Use deep, warm colors—rich oranges, golds, reds, and browns. Think pumpkins, fall leaves, flickering candlelight, and guests enjoying cozy moments by the fire. For Halloween promotions, add in subtle (or not-so-subtle!) spooky elements like jack-o’-lanterns, cobwebs, and eerie lights to create that perfect atmosphere.

11. November: Your guests’ holiday escape starts here—Black Friday, Cyber Monday, and beyond

November is the month to turn “I’ll plan it later” into “I’ll book it now!”

As the holidays approach, guests are starting to dream of their year-end escapes. Whether it’s for Thanksgiving getaways, early holiday shopping trips, or planning that winter break retreat, November is when many travelers start booking their trips—and your email campaigns should be ready to deliver the deals.

Now, here’s the ultimate trick to Black Friday and Cyber Monday
promotions: Beat the crowd, send your campaigns early. Your guests are going to receive dozens, or even hundreds of promotions. You’re also never too early to promote holiday offers, and highlight your winter packages. Let your hotel be the go-to destination for those ready to get away before the holiday chaos begins.

Campaign ideas:

• Black Friday & Cyber Monday deals: Launch irresistible offers around these key shopping days. Think exclusive discounts on winter stays, early bird holiday packages, or VIP access to upcoming events. Promote limited-time deals that make guests feel they’re getting the best price for their stay.
  Tip: Create a sense of urgency with messaging like “Book Now & Save Big this Black Friday” or “Cyber Monday Exclusives: Your Holiday Escape Awaits.”
• Holiday escape packages: As people begin to plan their holiday getaways, now is the time to promote winter-themed packages. Whether it’s a cozy retreat, a winter wonderland experience, or a quiet spot to unwind before the festive season, position your hotel as the perfect holiday escape. Include perks like Christmas dinner packages, spa treatments, or access to local winter events.
• Winter events & festivities: Start promoting your property’s holiday events, like Christmas markets, New Year’s Eve parties, or festive dining experiences. Get your guests excited about booking early for holiday cheer, whether it’s a winter getaway or a festive dinner.
• Gift vouchers & staycation deals: Offering gift cards or staycation packages can be a great way to entice early holiday shoppers. Your guests may be looking for the perfect gift for friends and family, and what better than a hotel stay? Staycation deals for locals are also a great way to attract guests during the busy holiday period.

Tip:

Messaging like “Give the Gift of a Winter Getaway” or “Book Your Holiday Escape Early and Save” will appeal to guests looking to plan ahead for the busy season. Create urgency with phrases like “Limited-Time Offer” or “Black Friday Savings You Won’t Want to Miss!”

Visual Ideas:

For visuals, think of winter wonderlands, cozy indoor settings, and festive holiday imagery. Use warm, rich tones like deep reds, golds, and greens. Incorporate cozy settings with warm drinks, snow-covered landscapes, and holiday-themed decor. For Cyber Monday, focus on urgency with visuals like countdown timers, flash-sale graphics, or limited-time offer icons.

12. December: Make the most of the Holidays with festive getaways, year-end escapes, and last-minute bookings

It’s the most wonderful time of the year for a reason.

The holiday season is in full swing, and December offers endless opportunities to capture guests looking for year-end escapes, festive getaways, and last-minute holiday bookings. Whether it’s a family Christmas getaway, a romantic New Year’s retreat, or a quiet escape from the holiday hustle, your email campaigns should be packed with seasonal offers that encourage those final bookings of the year.

With the excitement of the holidays in the air, it’s time to highlight your winter-themed packages, Christmas and New Year’s events, and any special promotions designed to attract guests seeking a festive, cozy retreat. And don’t forget—last-minute booking deals are a great way to capture those who wait until the very last moment!

Campaign ideas:

• Holiday getaways & family packages: Promote packages that cater to families looking for a memorable holiday escape. This could include special Christmas dinners, themed activities, or even a visit from Santa. Families are often looking for a place to relax and enjoy the holidays without the stress of cooking and hosting.
  Tip: Messaging like “Celebrate Christmas with Us” or “Create Holiday Memories with a Festive Getaway” will appeal to families seeking a holiday retreat.
• New Year’s eve & year-end escapes: Highlight New Year’s Eve events, including parties, galas, or special dinners. For guests looking to relax, promote peaceful retreats or winter spa getaways to help them unwind before the new year begins.
  Tip: Use messaging like “Ring in the New Year in Style” or “Escape to a Cozy Retreat This New Year’s Eve.”
• Last-minute holiday deals: December is often the month for last-minute planners. Create special promotions or discounts for guests booking at the last minute—perfect for those seeking a quick holiday getaway or last-minute Christmas stay. Think of offering flexible check-in/check-out dates, discounted rates, or complimentary holiday perks like festive meals or cocktails.
• Gift vouchers & staycation offers: For those looking to give the gift of travel, offer gift vouchers or holiday staycation deals. These can be perfect gifts for friends or family who may be looking for an experience to look forward to in the new year. Local staycation offers are also great for guests who are staying home but still want to treat themselves to a special break.

Tip:

Messaging like “Last-Minute Holiday Deals” or “Book Your Festive Escape Today” will create urgency for those still finalizing their holiday plans. Use words like “Limited-Time Offer” or “Don’t Miss Out” to encourage quick bookings.

Visual Ideas:

For visuals, go all in on the holiday spirit! Think snowy landscapes, festive decorations, glowing lights, and cozy moments by the fire. Incorporate elements like Christmas trees, champagne toasts, winter wonderland scenes, and guests enjoying seasonal activities like ice skating or cozy dinners. Use rich reds, greens, and golds, paired with sparkling lights, to give your images that festive, magical feel.

Revinate 2025 hotel marketing calendar

As we’ve seen throughout the year, each month brings unique opportunities to engage your guests and drive bookings with the right email marketing strategies. From the excitement of New Year’s resolutions to the festive cheer of December, there’s always a way to craft the perfect message that resonates with your guests.

To make your email marketing strategy even more seamless, we’ve created the 2025 Hotel Email Marketing Calendar. This calendar is packed with campaign examples, key dates, and seasonal best practices to help you stay ahead of the game and boost your direct bookings throughout the year. Download the calendar now.

Ready to take your hotel’s email marketing to the next level in 2025? Reach out to our team today, and let us show you how email marketing can help you drive more direct bookings and build lasting relationships with your guests.

Here’s to a year full of fresh ideas, increased revenue, and happy guests. Let’s make 2025 the year of success!

About Revinate

Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.

Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered, customer data platform collects, unifies and, synthesizes data giving hoteliers a foundational advantage.

Hoteliers gain critical intelligence – guest lifetime spend, stay preferences, ancillary revenue, and more. With our Rich Guest Profiles database, hoteliers don’t need to guess who their most profitable guests are, or how to drive conversions across email, voice, messaging, and digital channels.

Revinate’s direct booking platform and omnichannel communication technology powers 900+ million Rich Guest Profiles across 12,500+ hotels to drive over $17 billion in direct revenue.

Sanjana Chappalli
VP of Brand Marketing and Communications
Revinate, Inc.

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