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Promotional Inspiration to Help Your Restaurant Increase Easter Revenue – Image Credit Unsplash+
Easter, the first warm-weather holiday of the year, is fast approaching on April 20th this year in 2025, and if you are a restaurant, it’s prime time to increase Easter revenue! Studies consistently show that holiday offers drive significant growth in sales, customer spending, and brand visibility, especially for restaurants like yours. Easter presents a golden chance for chefs and restaurateurs to breathe new life into their offerings, entice new guests through the doors, and significantly boost their bottom line. Is your restaurant ready to drive holiday business?
Let’s take a look at consumer spending trends and some ideas you can use to inspire your own Easter promotions.
How Much Are Americans Planning to Spend on Easter in 2025?
Overall spending is expected to be high this year, and food is the biggest spending category for consumers around the Easter holiday. It is anticipated that a spend this year could reach $24 billion which is an increase of 6.36% compared to last year.
Reasons to Promote Holidays Including Easter at Your Restaurant
- Attract New Customers: Capitalize on the fact that holidays like Easter consumers a way to discover new restaurants. This is your prime opportunity to make a lasting first impression!
- Foster Brand Loyalty: Promotions aren’t just for immediate sales. Delight shoppers with coupons and deals. Studies show that 75% are likely to stick with your brand even after the holiday ends.
- Achieve Revenue Targets: Holiday sales are often critical for restaurants to meet their annual financial goals. Don’t let this crucial window pass you by!
- Boost Brand Exposure: Holiday promotions extend beyond just seasonal revenue. They’re a powerful way to increase your brand’s visibility and convert seasonal guests into lifelong loyal customers.
How Can Restaurants Drive Business During Easter
While traditional Brunch is a popular Easter tradition at restaurants, there are many options for celebrating and promoting Easter.
Easter Brunch or Dinner Special Menu: Offer a special prix fixe menu or buffet featuring Easter-themed dishes like glazed ham, roasted lamb, deviled eggs, hot cross buns, and carrot cake.
Easter Egg Hunt: Organize an Easter egg hunt for kids on the restaurant premises or nearby park, with prizes and discounts for finding special eggs.
Easter Baskets or Treats: Offer Easter baskets or treats, such as chocolates, candies, or baked goods, for dine-in or takeaway orders.
Easter Décor: Decorate the restaurant with Easter-themed elements like bunnies, eggs, flowers, and pastel colors to create a festive atmosphere.
Easter Cocktails and Beverages: Feature special Easter-themed cocktails, mocktails, or beverages like carrot-ginger mimosas or hot cross bun martinis.
Easter Photo Ops: Set up a photo booth or backdrop for diners to take Easter-themed pictures with props like bunny ears or egg baskets.
Easter Promotions and Discounts: Offer discounts or promotions for Easter reservations, family meals, or takeaway orders.
Easter Gift Cards: Sell Easter-themed gift cards or offer bonuses for purchasing gift cards during the holiday period.
Outdoor Event for Easter: If the weather allows you to have an outdoor patio, guests will love an outdoor Easter event.
Easter Social Media Contests: Run social media contests or giveaways for Easter-themed prizes or discounts to engage with customers online.
Easter Catering or Takeaway Options: Promote Easter catering services or takeaway options for families hosting celebrations at home.
Easter Kids’ Activities: To entertain children during their visit, offer Easter-themed coloring books, activity sheets, or small toys.
Easter Charity Initiatives: Partner with local charities or organizations for Easter-related fundraising or donation drives.
3 Examples of Promoting Restaurants for Easter 1. Bunny Buffet
Prime and Provisions, a well-regarded steakhouse in the heart of Chicago, is enthusiastically inviting guests to secure their Easter brunch reservations, signaling that they have crafted a truly exceptional experience for the holiday.
Saving the most visually stunning for last, the Ferris Wheel of decadent desserts promises a truly unforgettable finale to the brunch experience. Forget a simple dessert table; Prime and Provisions has elevated the sweet ending to an art form. Imagine a tiered Ferris wheel display, each compartment showcasing an array of miniature and full-sized decadent desserts. This could include rich chocolate tortes, delicate fruit tarts, creamy cheesecakes, elegant macarons, and perhaps even bite-sized versions of their signature desserts. This whimsical and impressive presentation is sure to delight guests of all ages and provide fantastic photo opportunities.
2. Added Menu Specials
Davio’s, a renowned restaurant with established locations in vibrant cities like Boston and Atlanta, and likely others across the nation, is embracing the arrival of Spring with enticing new lunch and dinner menu selections. Egg frittata, lobster benedict, and caramel pancakes sounds like a lovely way to entice Easter guests. Not to mention the Easter Bunny!
This thoughtfully curated menu seems designed to particularly appeal to guests celebrating Easter, a holiday synonymous with family gatherings and festive meals. The combination of savory and sweet options ensures there’s something to please every member of the party. The casual mention of the Easter Bunny further reinforces Davio’s intention to create a welcoming and family-friendly atmosphere for the holiday.
3. Rooftop Easter Party
Perched high above the Dallas skyline, Crown Block at Reunion Tower Restaurant is set to host a truly spectacular brunch buffet, promising an elevated dining experience with breathtaking views. This isn’t just your average brunch; Crown Block is pulling out all the stops to create a memorable culinary event.
Adding a touch of whimsy and fun, the inclusion of a brunch candy bar is a unique and exciting concept. This isn’t your typical candy selection; envision a curated assortment of brunch-themed sweets and treats. This could include mini pastries, gourmet chocolates, fruit tarts, perhaps even homemade marshmallows or candies with breakfast-inspired flavors like maple or bacon. It’s a delightful way to satisfy any sweet cravings and adds a playful, celebratory feel to the buffet.
Manage Easter Large Parties, Events, and Catering Easily with Tripleseat
Your customers are eager to celebrate holidays with their family and friends at your restaurant. Once you’ve decided which specials or promotions to offer, turn to Tripleseat to streamline the experience.
Tripleseat and TripleseatDirect with Large Party Reservation empower restaurants to offer on-premise and off-premise events, large parties, and catering that clients can book directly from their website, social media platforms, or EventUp listing. Customers can simply book, plan, and pay for the event as quickly as an Easter bunny!
If your restaurant isn’t using TripleseatDirect yet, head on over to our TripleseatDirect page for more information or to book a demo.
Heather Apse
As a content writer for Tripleseat, Heather channels her industry expertise into crafting insightful, actionable resources for hospitality professionals. Her background in hospitality includes hands-on experience as a hostess, busser, and waitress during her college years and she holds a deep appreciation for the nuances of restaurant and venue event operations. When she’s not immersed in research or writing, Heather is adventuring outdoors with her three energetic sons and their lively, larger-than-life dog. Connect with Heather on LinkedIn.
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