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  The lobby bar at JW Marriott at LA Live is not on Foursquare but their Glance lounge is. Do you Foursquare? No, not the game you used to play on the blacktop at recess. We’re talking about Foursquare, the newest darling of the social media realm that allows you to declare your exact locations via your mobile devices. That’s what’s called a “check-in.” (Not to be confused with your hotel check-in.) The location-based service, which can be linked to your Facebook and Twitter feeds, awards points and “badges” as sort of a game to keep users interested…

Editors note: This is a recurring post, regularly updated with new informationAir Canada’s Aeroplan program flies under the radar, but it is one of the most valuable and rewarding Star Alliance airline programs.The Aeroplan program is the loyalty program offered by Canada’s largest airline, Air Canada. It allows travelers to earn and redeem points for various travel-related rewards.Aeroplan still uses published award charts for partner flights — a rarity in a loyalty world increasingly driven by dynamic pricing.Even if you never plan to visit Canada, this program is worth knowing about because it is easy to earn and redeem Aeroplan…

Create a Facebook Page for your Business:Setting up a Facebook Page for your business is a quick and effective way to put your business online. A Page is similar to a personal Profile, except that instead of people “Friending’ you, public users can become a “Fan” of your Page. The main difference between a Profile and a Page is that a Page is public and users do not have to request Admin approval to access your Page.Just follow these quick and easy steps:1.      To create your Facebook Page you must be logged into your Facebook account. Then visit, www.facebook.com/pages/create.php.2.      Facebook…

How to Google Alerts:Google Alerts is a great tool businesses can use to monitor their online presence. This function allows you to create “Alerts” in relation to particular topics. The “Alerts” will then send you an email updating you on the latest relevant Google results (web, news, etc.) based on your choice of query or topic.Here is why Google Alerts is useful for your resort: monitoring a developing news story keeping current on a competitor or industry customers leaving online reviews about your hotel or revews about competitors hotels to monitor if anyone mentions the name of your resort, events ect.Want…

 The Web has recently been bombarded with rumours surrounding the possible transaction between Google, Software Company ITA and their rumoured 1 billion dollar deal.   Relatively unknown until last week, ITA is a software company whose products are used to book online air fares and track seat availability and costs.The importance of this type of deal to Google is enormous, evidenced in the price tag they are said to be willing to pay for an acquisition of ITA: asking price, approximately $1 billon. Not far behind the $1.65 billion the search giant paid for YouTube in 2006.While ITA has kept a…

It was recently confirmed that Twitter is in the process of beta testing new features, specifically designed for businesses.Twitter has hand selected businesses to participate in the beta testing of the products, having the ‘Twitter Business Centre’ only available to this handful of accounts. Twitter plans on expanding the accessibility once further testing results have been confirmed.The accounts who have been selected to participate in the beta testing of the new features all received a congratulatory email, inviting them to test “the Twitter Toolkit.” What the Toolkit offers is business orientated features assisting in the effective management of Twitter accounts.…

What’s with the changes?Here at eTourism we pride ourselves on being innovative and technologically savvy. We are continuously updating our website and products to ensure we can offer the very best to all our clients. If you have visited eTourism Online recently you would have noticed a few changes, specifically in relation to our online booking engine interface.The booking interfaces have recently undergone an extensive redesign. We wanted to ensure we incorporated the latest trends in booking interfaces, whilst making the booking engine easier to use than ever before.What was involved in the redesign?The re-design involved extensive market research, specifically…

The answer to this questions is technically no, you don’t NEED one, but here are a few reasons how your hotel could benefit, and why you might WANT one.The age of the mobile is upon usMobile technology is no longer something we are anticipating, it is officially here. The development of new technologies and new ideas, bring new higher expectations of your customers and guests. With the increase in smartphone usage and android applications, it is clear that the mobile trend is here to stay.Smartphone users are tech savvy and expect to be able to interact with your hotel via…

Google has finally announced the $700 mil deal to acquire Software Company ITA. This agreement is just another step for the search engine giant to solidly its hold on the online travel industry. Google first rumored its intentions to acquire the company earlier this year however, it wasn’t until late last week that the search engine conglomerate made it official.ITA is a software company whose products are used to book online air fares and track seat availability and costs. Google plans to use ITA data to create “new flight search tools” to maximize the efficiency of Google’s existing search facilities.…

It seems as though everyone’s favorite search engine giant Google is not satisfied with search engine dominance, the web has been circulating rumors recently regarding the possibility of a Google version of socialnetworking website Facebook.  Facebook is the no. 1 social networking website in today’s society. It is no surprise that Google would be looking to replicate a similar and more successful version of Facebook.Google has a somewhat shaky past with social networking; the ultimate inability to make headway. Google has made numerous attempts to successfully pierce the social networking market; however its failure has not lessened its ambition to continue…