Author: admin258DdffR

Facebook marketing is growing at such overwhelming speeds but it’s still a relatively untapped territory for many hotel, apartment and restaurant operators. In our previous blog entry on Facebook Group and Page – Which product should your Resort choose?, we tried to enlighten you about the difference between a Facebook Groups and Fan Page.  Now if you’ve weighed pros and cons and chose a Fan page over Groups, you should, by all means, know how to make the most out of it.First, make sure that your page can strike a balance between being professional and personable so your prospective hotel…

Social Media is an important part of a successful online campaign for your Resorts website. HootSuite has proven to be a great tool, allowing you to link all your Social Media Pages on one easy platform.Here’s now to create and use your HootSuite account.     1.       Creating a HootSuite AccountTo create a HootSuite account visit http://hootsuite.com/ and click on the ‘Sing up Now’ button.Fill in the required fields and click the ‘Create Account’ button.You have the option to link up all your Social Networking sites. To do this, simply supply the login details for your Twitter account or your Facebook account (or other Social Networking site).Once…

For Apple, making the most-wanted gadgets like the MacBook and iPad is not enough.  Recently, there have been rumors that the company wants to delve into travel as well with the application called iTravel—one that could connect to various airlines or transportation services, and book or retrieve reservations for flights, hotels, car rentals, etc., all from Apple mobile devices such as the iPhone.Now, Apple patent reveals that in addition to making room reservations, travelers could also make requests about temperature, lighting, and the types of food or beverages to have available, etc. Then, the iPhone could act as a room…

As widely expected, Facebook has recently announced that it has passed the 500 million member mark.  In Australia alone, Facebook was able to garner 9,151,280 members on their site. That’s why now, more than ever, the social networking site has become more pertinent to the lives of hotel and apartment operators as well as travelers. But the real advantage of this latest Facebook milestone is that with 500 million users worldwide, your hotel can widen its base, giving you more opportunities to get guests.  This wide reach of Facebook makes it easier for people to just type a few keywords such as…

Running a resort and an online life can be a daunting task for those unprepared.  Planners and pocket calendars may have left us decades ago, but the concept of organising your schedule is still very much applicable to today’s digital society.  So if you or your resort or apartment has an extensive online presence in different social networking sites, you can manage all of them successfully by checking out some of the following services that allow for scheduling social media updates across multiple platforms.For Multiple Platforms: HootsuiteHootsuite has a broad range of apps, including their web-based original,…

It is common for hotels and resorts to post a lot of content online to attract various travellers to their location.  From travel itineraries to personal stories or even fun hotel trivia, hotel operators can repurpose their content into something that their prospective guests can access even while on the road.For example, if you have travel guides or hotel brochures that are posted online, make sure to have a downloadable version in PDF format.  It makes your content print-friendly (which is essential for those who prefer to read “normal” books while travelling) and also makes it easy to read on…

The Holy Grail of Social Media Marketing may just be this: Listen to your customers.While a lot of hotels or apartments sign up on Facebook and Twitter to broadcast their latest service offerings, they forget that to create a strong following, they must first learn how to listen.  Before they go on and on about their company, they must know what their buyers “like, know, want and see” when it comes to their products and services.It’s about engaging the clients with the right message and at the right time.  To get to the point where you are engaging your customers…

You know that sharing photos is an integral part of socialization in Facebook and as a quick-thinking hotel operator, you already have a stock of photos that are ready to be published.Most hotels and apartments post photos of products and services on their pages to keep the customers updated. To date, there are many popular tools that you can use when uploading their photos.  It all depends on what you are comfortable in using.  If you’re a Google fanYou might want to try using Picasa Uploader.  Picasa has an easy plug-in that allows you to upload your pictures right from…

Facebook recently unveiled “Places”, their much-awaited geolocation feature.How is it different from other location-based services such as Foursquare? Well, for one, Facebook boasts of 500 million users under its belt—beating its competition with mere scale. This means that Facebook is positioned to introduce the benefits of location sharing to a new and much wider audience. Now, you can check in at a place, share your location with friends, see who is nearby and add a place without having to sign up for another social networking site.By default, when Facebook Places users check into a place, this information will only be…

If you have China on your travel Bingo card for 2025, I have good news for you. Effective immediately, Americans will be able to visit the country for up to 10 days without a visa.This is a significant positive development for everything from last-minute trips to long-planned vacations, eliminating the paperwork, cost and stress of the visa application process.Plus, 52 other countries will be able to take advantage of these new relaxed visa procedures, too, and the majority of those can stay up to 30 days without needing a visa (the U.S. doesn’t qualify yet, though, for the longer stay).Here…