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The Weatherdon group is reshaping the hospitality industry a comprehensive suite of products for hotels wanting to host responsibly and make a difference where it matters. Doing the right thing is always a good idea, and in the lead up to our Australian summer season, hotels are on the lookout for smarter options to pamper their guests without neglecting the planet. Sustainable solutions are no longer a nice-to-have. Guests demand it, the planet deserves it, and as industry leaders, we have a responsibility to our customers to consider the impact of the products we bring to market. From FSC approved…

Hotel marketers already know that content is king, queen and prime minister that’s why they have been employing SEO strategies to improve their search performance in search engines such as Google, Yahoo and Bing.  But they should also take note that content optimisation can also happen in social networking sites such as Facebook.Facebook reportedly grew its search queries from 395 million in January of 2010 to 621 million queries in June, according to comScore’s Search Engine Rankings research.  That’s almost half the monthly queries reported for Bing (1.7 billion) but not anywhere near the 10 billion plus queries on Google.True…

Image Credit 10HOTELS    10HOTELS, a travel platform dedicated to curating the world’s finest luxury hotels, has just released its latest hotel guide, showcasing the 10 best places to stay in Peru. This curated collection highlights outstanding properties that connect travelers to Peru’s rich culture, stunning landscapes, and renowned culinary traditions. Each property in the guide was personally visited and handpicked, ensuring only the finest accommodations made the list. The selection spans a restored palace in Cusco, a serene lakeside retreat on Lake Titicaca, a rainforest lodge in the Peruvian Amazon, and Peru’s first tented camp, located in the Colca Canyon.…

Social media can be easily measured with various indicators like share of voice, reach, retweets, and comments. But measuring without a clear objective in mind won’t bring you closer to success.Read below on ways to help you measure your brand’s overall social media health, as well as the effectiveness of your various online initiatives.Set Your GoalsTo properly measure your social media efforts, you need to know WHY you are engaging in social media in the first place. This objective will dictate not only what you do, but also how you measure what you do.If your goal is driving awareness, look…

You signed up for Facebook, Twitter, Foursquare and other social networking sites for one main reason: to grow your client base.  But did you know that using social media also helps your professional networking in more ways than one?First, being online increases your visibility not only among your clients but on your peers as well.  It allows you to interact with a niche group or the whole world at large.  Active participation in social networks also makes you easier to find and gives you an image that your hotel is approachable.Online networking also creates opportunities for faster and more efficient…

 Decades ago, hotels had to worry about building a brand, providing a good product with excellent customer service, and maintaining a good reputation within their community. It still holds true today—the only difference is that Internet advancements have led them to work doubly hard to make sure they preserve their reputation.How? The dissemination of information, particularly negative press, is lightning fast and can damage any hotel overnight. Search engine reputation is the new form of word-of-mouth, and it is vital that businesses actively monitor what is being written about them.Over 1.8 billion people use the internet all over the world,…

Every resort has experienced getting small complaints from their guests one time or another, be it because they don’t like the scent of the free soap or that the concierge wasn’t very helpful. They are usually issues that are easy to address but when they call you out in Twitter or in a blog, that’s a slightly different story. For one, complaints posted on the internet are forever recorded in history that when someone searches for your resort’s name, results may carry past grievances to you.  So before you get frustrated and respond with something that will just make the situation…

On Tuesday, the Federal Trade Commission finalized a broad rule requiring various industries, including hotels, to disclose all fees in advertised prices upfront.The final rule will prohibit hotels from excluding resort fees, also known as “junk fees,” in advertised rates for short-term lodging.In addition to hotels, the rule will also apply to vacation rentals, such as those booked through Airbnb, as well as tickets for live events like shows or sporting events.Specifically, the rule requires businesses to display the total price most prominently when disclosing pricing information to prevent “bait-and-switch pricing tactics, such as drip pricing and misleading fees,” the…

Be it online or offline, making new connections can be quite daunting for some people.  But if you’re running a resort, making new friends is a must to getting new clients.  And there’s no better place to begin than through the Internet.Luckily, there are hundreds of online services and apps popping up, trying to solve our social awkwardness and help us discover new connections in new ways. These tools allow even the introverts among us to communicate, find friends or new clients and even business partners.So how do people connect with each other in this modern day and age?  Below…

Answering and acknowledging frustrated clients or interested prospects are just not enough anymore when it comes to social media marketing. We have discussed previously on how to deal with Twitter complaints but what if what you have in your hands are  just mere brand mentions?A brand mention could be found when people talk about you in a blog or in social networking sites, the most common of which is Twitter.  It’s when they tag you on Twitter posts such as “I’m in @ChevronTowers enjoying their breakfast buffet.” or “Having fun with the kids at @ChevronTower’s Olympic-sized pool.”  You know that…