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Twitter is rapidly becoming one of the most popular social networking platforms. It is continuously being the chosen forum to broadcast breaking news, host online competitions, advertisements as well as being an obvious choice for friends to interact. Twitter is not just a social networking device for consumers; it has proven to be a highly successful tool for resorts.Although Twitter has been around for a few years now, a few things have changed in their sign-up process such as the Suggestion on Who to Follow.  Here is the updated step-by-step process on how to setup your resort’s Twitter account:1.       Go…

Delfins Beach Resort Bonaire, Tapestry Collection by Hilton – Seaview Penthouse Suite – Image Credit Hilton    Hilton has announced its latest expansion in the Caribbean with the opening of Delfins Beach Resort Bonaire, part of the Tapestry Collection by Hilton. This marks Hilton’s debut in Bonaire, a Caribbean Island and territory of the Netherlands. The move is part of Hilton’s accelerated growth in the Caribbean region, which currently hosts over 45 Hilton hotels and has around 35 more in different development stages. Jenna Hackett, Senior Vice President and Global Leader of Hilton Lifestyle Brands, shared that Delfins Beach Resort Bonaire’s…

Facebook provides you an opportunity to create a business account to add another method for your resort to reach its marketing goals. With a business page, you can create advertisements that appear on targeted Facebook pages and allow you to reach a wider audience. With just an email address, you can quickly set up and customise your own business account on Facebook.We have previously posted a blog on how to create Facebook for your business but times have changed and Facebook has made some new changes to the process.Here’s an updated step-by-step guide on how to set up your Facebook…

Getting a great resort deal is a big factor in what makes a holiday successful.  For most people, it’s not only about being able to say that “I stayed in Hotel So and So.”  Nowadays, it just feels better for people on their holidays to say, “I stayed in Hotel So and So for only $XX a night!”In this economic climate, we have found that customers are spending more time looking for “good deals” than ever before.  This inspired the eTourism team to come up with a feature on how our eTourism Online clients can make use of this opportunity. …

The holiday season is a joyful time full of family reunions and fun times with friends. But let’s be honest — it’s also a bit stressful when it comes to traveling with Christmas presents.This is amplified even more if you’re flying. Ensuring your gifts arrive in one piece (and still wrapped) can be a challenge. Here are some tips to help you navigate the holiday travel hustle while keeping your presents safe and secure.Understand TSA rules for wrapped giftsSTELLALEVI/GETTY IMAGESIf you’re flying, the Transportation Security Administration advises not wrapping your gifts beforehand.This is because if your luggage triggers any alarms…

Twitter is a social network that allows resorts to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers. If you don’t have a Twitter account yet, here’s how to setup.But if you do have an account and you’re noticing that your followers don’t retweet you that much, you better check your Twitter habits.  Read our top 6 ways to help you get the retweets that you want.1. Don’t Talk About Yourself Too Much.Sometimes, being…

After Promoted Accounts last month, Twitter will now be expanding its ad platform to the individual streams of its users with Promoted Tweets.Starting today, the new ads will be targeted based primarily on keywords and will only be shown to users if it is relevant to them.  The Promoted Tweets’ relevance to a particular user is determined based on who they follow.  For example, if your resort is running an ad on Promoted Tweets, it will only show up in timelines of people who are following travel and hotel-related users.The microblogging service launched its ad platform last April in order…

InnQuest Software, a leading name in hotel management solutions, proudly marks its 30th anniversary, celebrating a legacy of innovation and excellence in the hospitality industry. Established in 1994, InnQuest has supported over 5,500 properties worldwide with advanced tools that streamline operations, enhance guest satisfaction, and drive business success. The company’s diverse clientele includes independent hotels, management groups, branded properties, bed & breakfasts, and parks. With a global presence spanning the USA, Canada, the UK, and Australia, InnQuest continues to deliver localized support, addressing the specific needs of hoteliers in an ever-evolving industry. A Journey of Transformation Reflecting on this significant…

Chase Ultimate Rewards points have long boasted one of our highest valuations, as you can redeem this transferable currency with 14 valuable travel partners, including Hyatt, Southwest and United.According to TPG’s December 2024 valuations, the Chase Sapphire Preferred® Card and Chase Sapphire Reserve’s® sign-up bonuses currently provide $1,230 in value, so there’s good reason to be interested in this rewards program.In this post, we’ll go over the top five cards to consider if you’d like to boost your account balance as you look toward your next trip.Related: 6 easy strategies I use to earn over 500,000 points and miles a…

Social media has proven to be a great tool for resorts to reach out to a wider audience online.  But not surprisingly, this marketing tool also has its way of extending its reach offline.As most customer service still happens the moment a guest checks in, resorts can take it a step further by doing prior research about their guests’ likes, dislikes, hobbies or interests using social media.Here are some practical ways:Through FacebookFacebook holds a lot of valuable information that can help any resort serve their guest better.  Since there are 9 million Facebook users in Australia, odds are these guests…