Author: admin258DdffR

Are there important events at your resort that you just need to share with the world?  Perhaps your resort is sponsoring a fashion show or want to show your prospective guests how close your resort is from the beach, then Livestream for Facebook is the application for you.Livestream is the simplest way to broadcast your events live on the internet and to mobile devices. Now it’s also the easiest way to livestream to your fans on Facebook… and it’s free!       There are two ways on how you can use Livestream:  Do it yourself            Grab a camera/webcam or produced video feed and…

Incentives are a great way to keep loyal clients as well as acquire new ones.  You can reward your former and prospective guests in different channels such as social media sites or on your direct website using eTourism Online’s coupon code functionality.This feature allows resorts to create coupon codes for exclusive deals only to be redeemed using a code.  For example, your resort wants to incentivise your Facebook fans by giving them special room rates.  You can send fans a message that contains a code they can input into eTourism Online to see a exclusive special Facebook fan rate (e.g.…

Last week, I wrote about how I was taking on the SAS EuroBonus million-mile challenge. Now that my trip has kicked off, I’ll be checking in with periodic reports on how it’s going.I’m flying around the world in 25 days on 18 flights with 15 airlines, visiting 15 countries, and journaling every step along the way. So far, I’ve flown three airlines nearly 9,000 miles among four airports and stopped in two different Asian destinations.Here’s how my trip is going so far and some of the experiences I’ve been having.Flight 1: The short hop from Portland to Seattle on DeltaMy…

Email marketing has always been an effective way to reach out to existing and prospective guests.  It’s organic, as these people voluntarily signed up to receive your news and updates. So how do you grow the number of people who have given you permission to communicate with them?  Here are some tips.Monitor Unsubscription RatesA critical success metric in email marketing is not necessarily how the number of “new subscribers” increases, but if the number of existing subscribers decreases. “As soon as you start to send too many sales-related emails, they might have the notion that you are taking advantage of their…

JW Marriott Maldives Resort & Spa offers guests the opportunity to embrace ‘Stay in the Moment’ — a new wellness-centred experience reflecting the JW Marriott philosophy of mindful living. The exclusive package invites guests to pause, recharge, and reconnect with themselves and their loved ones amidst the serene beauty of Vagaru Island. Designed for travellers seeking a purposeful escape from the pressures of daily life, ‘Stay in the Moment’ features a curated array of holistic wellness activities inspired by nature, simplicity, and connection. Visitors can immerse themselves in soul-enriching experiences such as personalised wellness consultations, private yoga sessions, the JW…

Marketing experts always emphasise the need to regularly create fresh and original content that it’s easy to overlook the potential of previously published or posted content.If your resort has put a lot of thought, time, and effort into your content, it only makes sense to find a way to re-purpose or use it again.Previously published content is anything from blog articles to webinars to ebooks and whitepapers. Now,hopefully you created unique landing pages for each of the webinars/ebooks/whitepapers you initially produced to collect sign-ups and generate leads.To continue generating leads from past webinars, create new landing pages so people can…

The festive spirit came alive at Cinnamon Hotels & Resorts Maldives, where all four resorts—Cinnamon Dhonveli Maldives, Cinnamon Hakuraa Huraa Maldives, Cinnamon Velifushi Maldives, and Ellaidhoo Maldives by Cinnamon—lit up with joyous Christmas celebrations. Guests were immersed in the magic of the season, with each resort adding its own unique flair to the timeless tradition of tree lighting ceremonies against the breathtaking backdrop of the Indian Ocean. A highlight of the celebrations was Santa Claus’s unconventional arrival—not by sleigh, but on a scooter! Led by a cheerful parade of team members riding decorated scooters, Santa’s island-style entrance was met with…

Electronic mail (e-mail) provides the hospitality industry a flexible and cost-effective tool for trial and distributing sales as well as promotional messages to their existing customers and prospects. But the biggest and common mistake of email marketers (and often marketing) is that the campaigns are often driven by attaining resort or hotel marketing goals instead of delivering helpful information to their customers who gave them one of the vital attributes in an online world: permission.For this reason resort managers should be able to use email marketing (by permission) to build relationships with their existing customers. The question is how much do…

At the start of 2024, we made 10 predictions on credit card trends that we expected to see this year. Among them were higher fees, lower interest rates and superior technology.So, as we do each year, let’s critically examine our predictions to see which ones we got right, partially right and wrong.Credit card or coupon card?: CorrectWe’re looking at you, American Express. The issuer is the king when it comes to adding new and sometimes hard-to-maximize statement credits as part of “card refreshes.”We predicted that issuers would add new statement credits with specific partners, coming in the form of monthly,…

 One common question that many resort managers share is how to evaluate their SEO effectiveness. To date, it can be difficult to gauge if your SEO is performing or not, let alone, fully grasp the requirements of an effective online advertising strategy. But now, the World Wide Web has changed a lot. It is now easier to track the progress of your Internet marketing campaigns. Most websites now provide you with the capability to determine the effect of your advertisement and how many Internet users have actually clicked on your Internet ads or visited your website. In an ideal world, a…