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It’s been a banner year for air travel, with the busiest-ever Thanksgiving in the United States and an upcoming holiday travel season that’s expected to shatter records globally.With traffic expected to continue climbing next year, OAG, a data platform for the aviation and broader travel industries, released an analysis outlining the busiest routes around the world in 2024, as well as within the U.S.OAG ranks the routes by the number of seats flown in either direction over the course of the year, rather than the number of flights. So for instance, one flight operated by a British Airways Airbus A380…
First things first! For people who are newbies in the field of Internet marketing strategies, getting to know SEO and what it can bring to your website is a good starting point. SEO enhances traffic to one’s website, giving it better Internet exposure through high rankings in search engines. Nowadays, search engines –such as Google – serve as the “tee off” of an online user as he search the Internet. Search engines are widely used in obtaining background information about something, as well as doing in-depth research using online sources. Hence, website owners who invest in SEO can…
The power of social networks can be tapped to promote your resort business. Resort owners can post their advertisements, promos and upcoming events to these channels to be accessed by social networking users. The proliferation of social networks with enhanced website applications enabled users to regularly update their profiles, status and planned activities, which can be seen or made known to his or her network of friends. Furthermore, social networking sites like Facebook, Twitter, MySpace, and Bebo, among others, are now interlinked, providing better synergy. This “life-streaming” or social aggregation solution hold immense potentials for businesses, like resorts, as they…
Declining Trend: Fewer Independent U.S. Hotels Opting for Brand Conversion U.S. hotel conversion activity remains below the long-term average, with 1,103 hotels converting so far in 2024, slightly up from last year but below the 20-year average of 1,424. The largest conversion gap to the long-term average is among hotels converting from a brand to independent and vice versa, suggesting that the trend of fewer independent hotels converting to a brand might be becoming the new normal. In 2024, U.S. hotel conversion activity has remained below the 20-year average. Although conversions have increased slightly from 1,000 hotels last year…
In this digital age it’s important that hoteliers respond to the new needs of guests and offer them the convenience to select and reserve a room, access and change bookings and view hotel photos and information while away from their computers. Mobile is making it more convenient for travelers to find places to go to, receive up-to-the-minute travel alerts, make travel arrangements and use their mobile web browsers to perk up their travel experiences. Industry reports state there are over 300,000 Android phones activated everyday, Facebook has more than 200 million active users currently that access it through…
Image Credit Traveloka A new Traveloka study reveals that 70% of Japanese travellers prefer domestic trips, driven by perceived safety, affordability, and transportation options. The study also shows that Japanese travelers are price-sensitive and increasingly consider sustainability when making travel decisions. Traveloka, in partnership with YouGov, has released a report titled “Travel Redefined: Understanding and Catering to the Diverse Needs of APAC Travellers.” This study, conducted with nearly 12,000 respondents across nine countries, including more than 1,000 respondents from Japan, aims to understand evolving travel habits and preferences in the Asia-Pacific (APAC) region. The report shows that 32% of…
You can create the most personal and influential marketing message but it won’t help your hotel if it never reaches your customer. The best thing about mobile devices, such as smartphones, tablets and feature phones is that they are linked to a particular customer. Another good thing about it is that they can provide various, diverse ways to get your promotional messages directly delivered and noticed by the folks who needs and use them. Now let’s talk about ten ways for you to reach your customers on their mobile phones today. Text Messaging (SMS)Most mobile phones manufactured today have the capability to send…
Video: Ready to Kick off 2025 with Smarter Marketing? – Image Credit Cendyn According to McKinsey, hotels leveraging sophisticated segmentation for multi-channel campaigns see up to 25% higher email conversion rates and a significant boost in guest loyalty. Unlock the power of data with advanced CRM strategies to target the right audience, at the right time, on the right channel. Whether it’s email, social, or mobile, segmentation is the secret to driving personalized guest experiences and maximizing ROI. Watch this video to see how segmentation within a CRM can transform your marketing in 2025! Let’s make next year your best…
Do you want your resort customers to be able to call you on Skype from your website? Or do you want your customers to know that you are online on Skype and that they can initiate a chat session by simply clicking the icon or the button on your website. These are all very common questions and that’s what we are going to cover.In today’s highly competitive resort industry, any add-on in sales or service you have over your competitors can make the difference. A standout feature for an accommodations’ website is to have the ability to chat with a…
Do you want more traffic? An easy way to circulate your news across the web? Then you would need an RSS feed. Just about every major online information source uses RSS to deliver content to subscribers. Unfortunately, most of these companies, along with resort managers do not yet understand the impact of RSS on their Website traffic. RSS (or “Really Simple Syndication”) simplifies importing information from portals, weblogs and news sites. It also simplifies the way you stay informed and helps you take control of overloaded email in-boxes.RSS feeds typically contain news headlines and content summaries. It is straightforward and focuses…