Do you curate playlists for Cervo based on the time of day?
JIB: Yes, I create unique playlists for different areas and times to match the intended feel of each hotel space. I aim for music that is so good that it can function as a gentle and pleasant background soundtrack for guests not actively listening, and ALSO be a great topic of conversation for the engaged and deep listeners among the guests.
Does FOH hear reactions from guests about your playlists? Any standout tracks?
JIB: Guests often give great feedback, but the overall experience plays a big part in that. I cannot take full credit for the reaction, it’s the sum of all elements— music, design details, incredible service, the warmth of the whole hotel. Any savvy hotel owner or designer understands that the sum of all the elements combine for a greater whole, and music is a hearty contributor to the memorable mood. While I don’t aim for one-track reactions, the time a guest spends in each area requires a broader approach. At Cervo, David Axelrod’s Capital Records recordings are a favorite of mine– cinematic, groovy, jazzy, playful. They wrap you up as you bask in the Matterhorn views and contemplate the majesty of nature.
How do your playlists build a relationship between guests and a property’s design and specific environment?
JIB: Music-memory builds strong emotional bonds. When I can create a sonic mood that combines with all the other great elements of design and curation, I think the guest experience is unrivaled. Guests fall in love with it all and that’s a powerful, lasting thing they take with them…until they come back for their next visit! All hotels have a vibe, a soul, and an inherent feeling that provides cues for my work. I can really amplify this honest expression of hospitality with music, and that’s my calling.
Cervo’s natural and architectural design inside and out are very unique. How do you capture the aesthetic of the design of each space using sound?
I would describe it as an ability to project myself into hypothetical sonic spaces– to really “hear” and “feel” what it’s like in a certain room with music or sounds. I slip into my own imagination, and have a very powerful and tangible gut feeling of what it needs to fill these spaces. I audition a few prospective musical ideas, and usually end up manifesting versions of these ideas for my clients. Every artist has some parallel practice, however, mine is this well-honed sonic voyage.
They should sell Joel Isaac Black/Hazy Pockets mixes, like Stéphane Pompougnac for Hotel Costes! They’d be a top seller.
JIB: That’s very kind! As a music composer and label owner, I advocate for better rights for musicians. A physical copy of music is still an incredibly valuable item. In our Spotify world, digital platforms are the primary mode of distribution, however, a physical keepsake should come along soon…
Find DJ Hazy Pockets playlists at Cervo Spotify and on IG @hazypockets @thewildmountainhoney
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