Recurring revenue is critical for businesses, including in the hospitality and wellness industries, as it provides financial stability, predictability, and long-term growth. Unlike one-time transactions, recurring revenue models, like memberships, subscriptions, and prepaid service packages, create a steady cash flow, allowing businesses to plan investments, manage expenses, and navigate market volatility with greater confidence. They also foster customer loyalty by encouraging repeat engagement and deepening brand relationships. It’s been said many times that repeat customers spend significantly more than new ones, and make up great portions of revenue contributions.
For spas, hotels, and resorts, leveraging recurring revenue creates a more resilient business model, reducing reliance on seasonal peaks and optimizing revenue per guest throughout the year.
Here are 39 ideas for generating recurring revenue for your resort, hotel, and spa:
Membership programs
1. Monthly spa memberships – Offer a set number of treatments per month at a fixed fee, ensuring steady revenue and encouraging repeat visits. Members choose between facials, massages, or other core services, with discounts on additional treatments.
2. Tiered membership levels – Create different membership levels (silver, gold, platinum) offering increasing perks like priority booking, additional services, or exclusive discounts, appealing to different spending habits.
3. VIP memberships – Provide high-tier members with priority scheduling, extended treatment times, exclusive access to premium products, and personalized services for a truly luxury experience.
4. Corporate wellness memberships – Partner with local businesses to provide employees with spa benefits, such as monthly chair massages, stress relief treatments, or wellness coaching, promoting workplace wellbeing.
5. Local resident memberships – Encourage repeat visits from nearby customers by offering special discounts or exclusive treatment packages for locals, building loyalty within the community.
Subscription services
6. Skincare product subscriptions – Offer curated skincare product boxes featuring spa-recommended or house-branded products delivered monthly to keep clients engaged between visits.
7. Wellness product boxes – Include aromatherapy, bath soaks, teas, and other self-care essentials, allowing customers to enjoy a spa-like experience at home while reinforcing brand loyalty.
8. Self-care kits – Provide seasonal at-home spa kits featuring sheet masks, exfoliants, and tools, encouraging clients to maintain their skincare routine between appointments.
9. DIY facial or massage kits – Include professional-grade products for at-home use, such as face masks, massage oils, and step-by-step guides, helping clients maintain results between spa visits.
10. Monthly wellness plans – Offer structured programs, such as stress management or glowing skincare plans, where clients receive a combination of treatments and products each month.
Prepaid packages
11. Series packages – Sell prepaid treatment series (e.g., six massages with one free) to ensure repeat visits while providing customers with better value.
12. Prepaid service credits – Allow customers to buy spa credits upfront at a discounted rate, giving them flexibility while generating upfront revenue for the spa.
13. Loyalty-based prepayment – Reward customers who preload accounts with spa dollars by offering bonus credits or exclusive perks.
14. Holistic treatment plans – Design multi-session treatment packages targeting specific concerns like pain management, skincare goals, or relaxation, reinforcing long-term commitment.
15. Retainer-based wellness coaching – Offer monthly subscriptions to virtual or in-person wellness coaching, including guided meditation, stress relief techniques, and lifestyle consultations.
Facility access programs
16. Passes for spa facilities – Provide unlimited monthly access to relaxation lounges, saunas, and pools, making the spa a lifestyle habit for customers.
17. Hydrotherapy or thermal suite passes – Offer memberships for unlimited use of hydrotherapy pools, steam rooms, and saunas, similar to a gym membership but focused on wellness.
18. Co-working + wellness hybrid memberships – Introduce a serene space for remote work that includes access to spa amenities, relaxation areas, and wellness breaks, attracting digital professionals.
19. Gym + spa hybrid memberships – Provide members access to your hotel or resort’s spa and fitness center – or partner with a fitness center if you don’t have one – and offer post-workout recovery treatments such as massage, infrared sauna, or cryotherapy.
20. Infrared sauna or cryotherapy memberships – Allow unlimited or discounted use of recovery-focused treatments, promoting health-conscious routines.
Wellness programs & coaching
21. Mindfulness & meditation subscriptions – Offer guided meditation sessions or an exclusive wellness app subscription for stress management and relaxation.
22. Holistic health coaching – Provide ongoing support with a wellness coach, helping clients improve sleep, nutrition, and stress levels through customized plans.
23. Virtual skincare consultations – Offer monthly video calls with an esthetician to guide clients on home care, product usage, and treatment recommendations.
24. Personalized aromatherapy plans – Send tailored essential oil blends each month, curated for relaxation, energy, or mood enhancement based on customer preferences.
25. Stress management coaching – Provide ongoing stress reduction programs that include a mix of treatments, guided relaxation techniques, and daily wellness routines.
Private label & retail subscription programs
26. Exclusive member-only product lines – Develop spa-branded skincare, bath, or wellness products only available to members, creating a sense of exclusivity.
27. Personalized skincare regimens – Offer members a monthly shipment of customized products based on their skin concerns and past spa treatments.
28. Aromatherapy scent-of-the-month club – Feature a rotating selection of essential oils, candles, or diffusers with unique seasonal blends.
29. Wellness supplement subscriptions – Sell spa-branded vitamins, collagen boosters, or herbal wellness blends on a monthly renewal model.
30. Replenishment programs – Set up auto-shipments for skincare and body care products, ensuring customers never run out of their favorite items.
Service add-ons & enhancements
31. Monthly massage or facial add-on program – Offer a special enhancement (e.g., hot stones, LED light therapy, or scalp massage) as a recurring benefit for members.
32. Express treatment memberships – Provide access to quick, 30-minute treatments like mini facials, reflexology, or chair massages for on-the-go clients.
33. Exclusive seasonal treatments – Introduce rotating limited-time treatments exclusive to members, keeping experiences fresh and engaging.
34. Custom-blended skincare or body oils – Offer tailored body oils or face serums created specifically for individual members based on their preferences and needs.
Wellness retreats & events
35. Quarterly wellness retreats – Host private, members-only spa retreats that include yoga, sound healing, and immersive wellness experiences.
36. Private member-only wellness workshops – Offer exclusive workshops on skincare, nutrition, meditation, or aromatherapy for members.
37. Spa experience gifting program – Allow members to gift a spa service to a friend or family member every quarter, increasing brand exposure and client engagement.
38. Annual spa day passes – Sell yearly passes that allow clients to prepay for multiple visits, making spa experiences a planned habit.
39. Specialty wellness experiences – Curate a subscription to unique treatments, such as Ayurveda, Reiki, or breathwork, keeping clients excited about trying new wellness modalities.
Try any of these ideas or come up with your own and start generating more recurring revenue!
Spa Executive is published by Book4Time, the leader in guest management, revenue and mobile solutions for the most exclusive spas, hotels, and resorts around the globe. Now part of Agilysys. Learn more at book4time.com.
About Book4Time
Book4Time is the leading cloud-based spa and ancillary revenue management software for the world’s top hotels and resorts, used by more Forbes 5-Star resorts than any other vendor. Book4Time manages the end-to-end guest experience for hotels, resorts and clubs in over 100 countries worldwide and is the preferred solution for some of the world’s largest and most prestigious hospitality brands including Marriott, Accor, Hilton, Hyatt and Four Seasons.
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